September 08, 2007 – Robert Morrissey Photographer & Inventor
Rob: So, is this like a camera? Or is it like you stand on a plate and they spin you around or how does it work? Is it a room?
Rob M: It’s a room and it also is a new camera design that I’m working on that I’m being very, very quiet about. It’s a multi-camera platform that takes photographs instantaneously. Everyone has seen The Matrix and how they grab the photographs of the people that you rotate around the main character there and it goes off the same standards. What I’m doing is taking that out of the artistic world and putting it into the scientific and medical world.
I actually believe that BioMediGraph, the technology behind it, will be useful also for identifying children, to be cautious for children. It could change the way that people think about identity cards, where you have a 3D identity card where instantaneous captures of society in 3-dimension should change the way we see.
Rob: So, you’re offering, not only a new camera design and a new technology, you’re offering a place to put these. This could really go a lot of places.
Rob M: This could explode. It’s fairly new for me, so what I’m looking at right now is-we’re breaking Colorado up into areas that are going to be available where people can-you basically purchase these areas and own their own BioMediGraph arena.
Rob: So you’re franchising this off then?
Rob M: Technically, I don’t want to call it a franchise. I’m going to basically help people independently own their own areas. They just need to pull in all the information into all the biomedigraph.com.
Erin: What do you see as being the biggest areas of business that are going to want this? I’m almost thinking like weight-loss centers.
Rob M: That’s exactly where we’re starting from. This is a brand new concept that-we actually just launched this about three weeks ago and have interest in California, New York, North Carolina, Colorado, Seattle, and it’s going to the heads and CEOs of companies right away.
Erin: This was just launched three weeks ago?
Rob M: Yeah.
Erin: Oh my God.
Rob M: It was one of those crazy moments where I was designing it and developing it to basically repackage the portrait or repackage the advertisement. We’re all so used to seeing websites that have pretty flat photographs. Well, that doesn’t utilize the Internet whatsoever.
Rob: There are so many websites that don’t have the pretty flat photograph.
Rob M: They don’t have the pretty flat photograph but you go to lowes.com or-I don’t know if I can say name brands, but when you go to these websites you just see these flat photographs and I think a lot of people were getting used to shopping online, but we never get a full experience. We’re trusting that photograph, that it’s telling us the right thing. With the technology, the next level is basically how do we show the entire photograph? Not the entire photograph, but the entire object. How do we do this in three dimensions?
So, we rotate objects. Well, that’s a simple way of doing it, is rotating it. Then, all of a sudden, rotating human beings is tough. So, what I ended up doing is figuring out, we can rotate the person instead of making the object or the person rotate we put the cameras around them. That kind of dumped into a very interesting and highly patentable camera system.
Rob: Interesting. What I find most interesting in my conversations with you off the air-it seems like the world is changing as far as marketing and advertising, design and imagery. They’re so important now. We had an author Dan Pink on the show before and he’s talking about that the only way that people can be competitive is living in a global environment. The only way the American way to be able to be competitive on things that are not outsourcable. Design and artistic qualities are part of the aesthetics of things are what makes the difference. What do you see as the biggest and most important problems and solutions to imagery as far as it relates to business and marketing?
