September 08, 2007 – Robert Morrissey Photographer & Inventor
Rob: For those who think 500 bucks is too much, how much would it cost just to get a picture of something you put on eBay if a professional did it?
Rob M: If a professional did it, I would say it would be somewhere between $125 and $350 to have that photograph taken. If you’re going to do more and more photographs, then $500 doesn’t seem like a lot. One of the things I found through building the Pro Shop Box is that the American consumer really, really wants this very inexpensive product, and there’s a product out there that’s ten times more inferior. I don’t know if that was a good sentence, but it was 99 bucks.
Rob: You didn’t tell me about that one.
Rob M: The 99 dollar one doesn’t do that good of a job so I personally couldn’t endorse it. The product that I built is something that I as a professional still use. As a professional photographer, I have to be able to endorse something or say that I believe that it’s doing a perfectly good job.
Rob: For all the creative types out there, they usually don’t get running a business or being an entrepreneur and generally entrepreneurship in general. However, you seem to have made that leap. Every time I talk to you, you have a new idea that you’re pursuing and a new thing that you’re working on. The latest thing-I just get a random e-mail out of the blue from you like, “I just got this new thing that is going to revolutionize the medical chart industry.” Tell me a little bit about that.
Rob M: Well, this was actually spawned off of the theories of the Proshot Boxx, which is using one light and making a perfect photograph and I now have applied this to human beings so that we can chart the human being. My father is a retired surgeon, so I got to see what medical records look like. I wasn’t going through them, but I got to go to his office after school and things of that sort and realized that there are no photographs really that are combined with the medical industry.
So, I’ve taken a few computerized technologies or softwares and compiled that with a special lighting technique and a special photographic technique-you can now rotate a human beings in a 3D space. So, with the Internet or television you now have a 3D rotational representation of a human being. I have talked to a few chiropractors and a few medical companies and they think it’s great. What we found is the most immediate application of this is the gymnasium-people trying to bulk up. People trying to figure out, “Am I losing weight? Am I gaining mass? Am I doing this?”
Erin: Is it a picture of the outside of the body or it actually goes in the body?
Rob M: No, no. It’s a picture of the outside of the body. What it is-and this is great. Imagine being-let’s say you started this at 5 years old. Well, you could actually see, especially as a medical professional, or as a wholeness or wellness professional, you could watch a human being from 5 years old all the way up to 50 years old and have a change photographically. We’re such a visual society, and we’re such a visual type of being that using images is the way that we judge things.
Rob: Great. This is Startup Story Radio and we got Robert Morrissey in studio and we’re heading up to a break now. Definitely keep us on. We’re on AM 760 Progressive Talk.
[BREAK]
Rob: Welcome back to Startup Story Radio. I am your host, Rob McNealy. In studio is Erin Weed of girlsfightback.org and our special start guest today, in studio, is Robert Morrissey. He is an entrepreneur, author, inventor, and photographer. Before the break we were talking about his latest project, which is BioMediGraph-on the website, biomedigraph.com, and looking at a man who has a really bad farmer’s hand-can you talk about and redescribe what the BioMediGraph is and what it’s going to do for people?
Rob M: BioMediGraph is my way, as a commercial photographer, to take a mainly advertising way of lighting and advertising way of thinking and trying to apply it to society to help society be able to take care of medical issues or identify medical issues faster, cheaper, and better in many ways. It’s a photographic technique that allows the immediate capture of the human being, not only in a 360 rotation, but allows for a close-up look of skin, of eyes, of mouths, many, many areas and is designed to be used as a comparison of how I was three months ago to how I am in the future.
