Camping Equipment Company

Posts Tagged ‘viral marketing’

Ashley Kingsley on Viral Marketing

Saturday, January 5th, 2008

In This Podcast Episode

Rob McNealy and Dave Taylor Interview Ashley Kingsley of Asher Solutions about viral marketing.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Ashley Kingsley’s Bio

Ashley E. Kingsley thrives on connecting people, places and things. After seeing blatant gaps and client dissatisfaction due to rising costs attached to creative services and endless bureaucracy, she launched ASHER SOLUTIONS in 2005. Ashley took her expertise, determination, forward thinking and love for the work and began accumulating clients and an extensive portfolio that continues to grow.

ASHLEY’S LIST was launched in 2005, an e-newsletter designed to highlight small business, call attention to local events, community happenings and more. Today, the list has over 1,800 subscribers.

She grew up fishing, rolling around in the mud, arm wrestling the boys and surfing dawn patrol. Ashley takes education very seriously and values her memories and time spent at Fort Lewis College in Durango, CO. Not only was it a divine educational experience it was blissful living. She lead one of the biggest AIDS education initiatives in the State of Colorado during her Junior year of college. Ashley graduated in 1996 with a BA., in Sociology.

Ashley is a published freelance writer and at one time wrote a column for The Downtown Denver News called “SoLo in LoDo” a humorous peek into the world of singles. Ashley has been published widely on the Internet, in books and in magazines. She lives in Denver, CO with her husband 18 month old daughter and two dogs.

Klaus Holzapfel on Viral Marketing and Movie Bakery

Saturday, December 1st, 2007

In This Podcast Episode

Rob McNealy interviews Klaus Holzapfel of Movie Bakery and Concept Bakery on their Christmas calendar project and viral video marketing.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Klaus Holzapfel’s Bio

Since there was no Internet at the time, Klaus Holzapfel started his professional career in the financial industry and worked as a foreign currency trader in the spot markets for almost 10 years. Included was a 6-year stay with Deutsche Bank in Luxemburg which was very influential because it taught Klaus the values of superior work ethics in any imaginable business scenario. No matter how intense work was – ethics never fell through the cracks.

Eventually there was an internet and he left the financial industry to explore the opportunities of the digital world. Klaus started as an ordinary web surfer but soon became passionate enough to explore the professional opportunities of the web and stated his first web design and marketing firm KJHsolutions. Eventually he came to the conclusion that building meaningful websites was merely the first step in a long series of events and the focus needs to be on marketing in order to ensure online success. His brother had the same thought process. Their separate entities were pooled together. That’s when conceptbakery was born.