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Posts Tagged ‘twitter’

Shortened URLs and Twitter Ads with Joe Moreno of Adjix

Monday, June 1st, 2009


In This Podcast Episode

Rob McNealy interviews Joe Moreno, President of Adjix, a unique URL shortening service which features click through stats and a unique Twitter advertising program.

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Joe Moreno’s Bio

Joe MorenoJoe Moreno worked for Apple Inc. from 1998 – 2007 in engineering and marketing.

Joe’s past ventures have included Acasero, Inc., designed to give offline consumers the ability to transfer funds via SMS, and IG Photos, where runners could purchase their photos after races such as 5Ks and marathons. IG Photos was unique in that it was the only service to synchronize each photo with the race clock allowing runners to find their photos before their bib numbers were linked to each photo.

Joe is a 1993 graduate of the U.S. Naval Academy. He served in the Marines, in both the enlisted and officer ranks, and he made three deployments to the Middle East and Africa in 1995, 1997, and 2005.

He currently sits on the board of the U.S. Naval Academy Alumni Association and he is Chairman of SMS Pal, Inc. – the parent company of Adjix.

Joe lives in Carlsbad, CA with his wife, Laura, and beagle, Cocoa while working full time for Adjix.


Using Twitter to Grow Your Business and Brand with Joel Comm

Friday, March 13th, 2009


In This Podcast Episode

Rob McNealy interviews internet entrepreneur Joel Comm about his latest book, Twitter Power.  Joel and Rob chat about using Twitter effectively for business.  Rob was fortunate to meet Joel at the Affiliate Summit West in Las Vegas.

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Joel Comm’s Bio

Twitter Power BookJoel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel’s company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more.

Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. He regularly makes appearances at Internet marketing conferences and seminars.  His most recent book, Twitter Power: How to Dominate Your Market One Tweet at a Time teaches people to leverage the power of Twitter for business.


Twitter Training in Denver

Wednesday, February 11th, 2009

I just wanted to give all my readers and listeners a heads up on an upcoming event. I’ll be teaching a class on Using Twitter for Fun and Profit, on March 5th in Denver. You can check out my post at Contrived Media for more details, or head straight over to our event registration site for a class description using the button below!


Which Virtual Assistants are Top on Twitter

Monday, January 19th, 2009

Virtual AssistantAs our various business ventures grow, its a total understatement to say that we’re a little overwhelmed with tasks like answering and returning customer calls and setting up appointments.  We place a high value on offering excellent customer service, but we’re also mindful of the need to keep our costs under control.

We’ve been toying with the idea of hiring a virtual assistant for the past few months, but haven’t made the leap yet.  We also know plenty of entrepreneurs and small business owners who are in the same position.

So, to that end, we’d love to hear from our readers about the best virtual assistants in the Twitterverse.  We can’t promise we’ll be making a hire, but we can gaurantee a link and some promotion to our readers’ top picks.

Leave us a comment below with your nomination for the best virtual assistant on twitter.  Be sure to include their twitter handle, and why you think they rock.


Twitter Policy and Philosophy

Tuesday, December 23rd, 2008

[ad#250by250]Twitter is an amazing tool.  I have been fortunate to connect to some amazing people and great things have developed from the relationships that I have begun on Twitter.

Recently, I have been asked a lot of questions about how I use Twitter, and how I connect with people.  So here is my general Twitter policy and philosophy:

1. Privacy

I will respect your DMs.  Please respect mine.

2. Content and Subject Matter

Your screen time is valuable. I promise to make my tweets as interesting and non-boring as possible.  I am a news junkie and read about a dozen websites and blogs from around the world on a daily basis.  I will regularly post content from sites that I am not affiliated with, because I find the content interesting, and think that you might  too.  I will also periodically post things that I am working on and I will strive to post valuable content over self promotion as much as possible.

I am very interested in many topics and have strong opinions about politics, government and religion.  I will restrain my opinions as much as I can, though I am only human and reserve the right to  jump into any debate if I feel I can add a salient point.  However, I am here to make friends, not to argue with people on a daily basis. When I am asked, I will be honest.

For the record, I am an independent politically, and sometimes will feel obligated to discuss the failings in the current two party system. I am not religious or an atheist.  I have a strong belief in God, however, I feel God belongs in church, not the schools, my doctor’s office or in government.  Conversely, I think government should stay out of churches, doctors’ offices and bedrooms. I think that is fair.  You can find out more about my background on the Rob McNealy Bio page.

3. Responses, Replies, and Pitches

I will do my best to respond to all @ replies and direct messages.  However, due to my limited bandwidth, I may not always get to them, and sometimes, a few will slip by and I may not see them.  Please do not take it personally if I do not respond.

I openly accept all pitches for Startup Story Radio, but please use the Startup Story Radio Contact Form to send them to me.

4. Following/Unfollowing

I am very Libertarian when it comes to following people.  I look at Twitter like a large cocktail party, and the more people at the party the more interesting it is for me.  Therefore, I will periodically follow people based on common interests, mutual followings, and areas of expertise.  I regularly use the search function of Twitter, as well as other available tools to locate people that I may want to follow.

There is a debate in social networking about quality versus quantity of connections, followers and friends.  I think there is quality in quantity and therefore like to grow my online networks.  The more people I can connect with, the greater the content will be and more varied the prospective I learn from.

I reserve the right to unfollow you at anytime, for any reason.  I regularly unfollow people that do not follow me, are rude, or not active on Twitter.  It’s hard to dialogue with you if you aren’t listening.  I also respect your right to unfollow me at anytime.

5. Spam, Self Promotion, and Commercialization

I am not big on Twitter spam.  I will unfollow and or block you if you are DM spamming me or just keep following me to get me to follow you.  I am pretty open to following most people.  If I don’t follow you, there is a reason.

I don’t mind if you promote your content and are reasonably self promoting.  I followed you to get to know you, and your business is part of you.  However,  if you go over the top, I may unfollow you.  If you are close to me, I will tell you ahead of time.

I have no moral issue with you using Twitter advertising services such as Magpie or TwitAd, just as long as you provide valuable content as well.  If you are only on twitter to run ads, I most likely will unfollow you.  Again, I am here to make friends.

This policy is subject to change at anytime.

Oh, and if you’d like to connect with me, I’m @RobMcNealy on Twitter.


Twitter Strategies and the Twitter Handbook with Warren Whitlock

Friday, October 10th, 2008

In this Podcast Episode

Rob McNealy interviews co-author of the the Twitter Handbook, Warren Whitlock, about tips for using Twitter.  Warren also shares some book marketing tips.

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Warren Whitlock’s Bio

Warren WhitlockWarren Whitlock is the Marketing Results Coach. He is a #1 bestselling author, and his mission is to help authors and businesses improve the results of their marketing programs.  In addition, he is a publisher, and the editor of, a blog focused on book marketing, as well as Potter Marketing Secrets – Marketing Lessons Learned from Harry Potter.

Warren is an entrepreneur in the computer and imaging industries, with several offline businesses and internet properties. He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.


Twitter as Tool To Grow Your Business

Wednesday, February 27th, 2008

Twitter.comIf you’re an entrepreneur or start up, you’re probably always looking for a way to leverage new internet tools to grow your small business. Today, we’ll be talking about ways to use Twitter to your business advantage. Twitter is a tool that allows you to communicate with followers in short, 140 character bursts. If you’re wondering about how to use Twitter as a business tool, here are a few tips and tools to consider.

Track Keywords

You can search twitter for user names and tweets that contain specific keywords. This will allow you to see who is talking about your business, and what they are saying. If you use more general keywords, you can find Twitter users who are talking about your industry, or might have an interest in your products. You can then follow these users, and in turn, many of them may start following you.

You have a couple of different choices related to tracking keywords on Twitter. If you have an SMS device or IM service set up on your Twitter account, you can use simple commands to track and untrack keywords. If someone uses a keyword you’re tracking, an alert is sent automatically to your cell phone or IM platform. For example, if we wanted to know who was talking about Startup Story on Twitter we could use the command “track startup story” and we would be alerted every time startup Story appeared in a tweet.

If you’d prefer not to receive updates by SMS or IM, you still have a couple of options. You can use a Twitter search engine such as the one at Terraminds to manually search the Twitter stream for keywords. You can also use an application like Tweet Scan to have keyword results emailed to you on a daily or weekly basis.

Publicize Blog Posts

If you have a business blog, you can automatically alert your Twitter followers when you publish a new post using a service like Twitter Feed, or a plugin that you install directly on your blog. Twitter Feed allows you to set up an account where you provide you feed URL, as well as customization information like intro text and how often you want the application to update your feed. Once you have it up and running, which takes just minutes if you already have an OpenID, Twitter Feed does everything for you.

If you’re looking for a plugin for your WordPress blog, Twitter Tools can publish your blog posts on Twitter, as well as pulling your tweets into your blog. A word of caution here though – for some reason I had problems with having multiple tweets for each post if I went back and made edits. I didn’t find a quick solution to this issue, so I ended up migrating over to Twitter Feed.

These are just a few of the ways you can use Twitter as a business marketing tool. I’d love to hear more about how you’re using Twitter in our comments!