I expect to receive great customer service from the people I do business with, and I do my best to provide the best possible customer service to my own customers.  However, we live on planet Earth, where it seems that people don’t really care about, or know how to provide, great customer service any more.  That means that I am often left disappointed about the customer service I receive.

In Raving Fans: A Revolutionary Approach To Customer Service (click here to buy), the authors point out that we are so desensitized to bad customer service, that even when someone does something very average, it really lights us up.

Today I can say that I am a raving fan of BSW (www.BSWUSA.com).  BSW is an pro audio equipment distribution company, which services the broadcasting and podcasting industries.

As many of you know,  I had to replace most of our studio equipment over the last month due to a break-in and burglary that we went through shortly before the holidays.  I ordered a lot of equipment from BSW, and when I had a problem with some of the equipment, Karen Mayes in  BSW’s Customer Service Department took very good care of me.  She handled my return with professionalism and speed.  I have been a BSW customer for several years now, and I highly recommend them.

I told you my great customer service story, what is yours?  Who are you a raving fan of?