Camping Equipment Company

Posts Tagged ‘out of home’

Digital Out of Home Advertising with Rob Gorrie of Adcentricity

Friday, July 17th, 2009


In This Podcast Episode

Rob McNealy interviews Rob Gorrie, founder of ADCENTRICITY, about digital out of home advertising.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Rob Gorrie’s Bio

Rob GorrieAn interactive advertising industry veteran, Rob Gorrie is the President and Founder of ADCENTRICITY, a Digital Out of Home video advertising network that effectively delivers a cohesive “1 Plan, 1 Buy, 1 Bill” solution to brands that wish to engage with target audiences as they navigate between their homes and offices on a daily basis.

Under Gorrie’s leadership the year old company, ADCENTRICITY, has grown from a humble start-up to a leading provider of Digital Out of Home advertising solutions with offices in Toronto and New York City. Gorrie has overseen the Company’s deployment of world-class video advertising products and impressive growth of the ADCENTRICITY network. Gorrie continues to put his leadership and vision to work as a strong advocate for open and competitive business practices and is furthering his commitment to enabling media agencies and brands to reach consumers effectively and efficiently via digital out of home.

ADCENTRICITY is Rob’s third successful start-up venture to which he applies his more than 12 years of sales, marketing, advertising, retail and technology experience.  Prior to founding ADCENTRICITY, Rob held the position of head of Interactive and Interactive Point of Purchase at Gorrie Marketing Services, a true pioneer in retail & merchandising marketing that has serviced Fortune 500 organizations and was founded by Rob’s family in 1882. Previously, he served as President of, an online advertising, marketing and software development company. Rob attended the University of Western Ontario and currently resides in New York City.