Posts Tagged ‘Marketing’

Marketing and Entrepreneurship with Monique Reece

Sunday, November 23rd, 2008

In this Podcast Episode

Rob McNealy takes time out at a recent TiE Rockies event to interview Monique Reece, founder of the MarketSmarter management and marketing firm, about her business and entrepreneurship.

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Sponsor: Try GotoMeeting free for 30 days! For this special offer, visit www.gotomypc.com/podcast

Monique Reece’s Bio

Monique ReeceMonique Reece is the founder of MarketSmarter, a management and marketing firm that helps companies develop effective strategies to achieve revenue, growth, and profitability goals. MarketSmarter specializes in creating marketing and business plans to help companies find new customers, increase revenues from current customers, and grow their business to the next level.

Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 and entrepreneurial businesses in dozens of industries. Her work in business strategy and planning has helped companies’ launch, reposition, and turnaround marketing and sales programs resulting in multi-million dollar increases.

Monique is the creator of the P•R•A•I•S•E Marketing Process™ model that has been adopted by companies in over 100 industries. She is the author of a book about marketing planning utilizing this process called Market Smarter Not Harder, a book endorsed by leading industry experts Ken Blanchard, Jay Conrad Levinson, Jack Stack and Guy Kawasaki. Monique enjoys teaching entrepreneurs how to write their own marketing plan with expert assistance and guidance, while networking and gaining insight from other entrepreneurs.

Monique can be reached at monique@marketsmarter.com

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Twitter Strategies and the Twitter Handbook with Warren Whitlock

Friday, October 10th, 2008

In this Podcast Episode

Rob McNealy interviews co-author of the the Twitter Handbook, Warren Whitlock, about tips for using Twitter.  Warren also shares some book marketing tips.

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Sponsor: Try GotoMeeting free for 30 days! For this special offer, visit www.gotomypc.com/podcast

Warren Whitlock’s Bio

Warren WhitlockWarren Whitlock is the Marketing Results Coach. He is a #1 bestselling author, and his mission is to help authors and businesses improve the results of their marketing programs.  In addition, he is a publisher, and the editor of dailywarren.com, a blog focused on book marketing, as well as Potter Marketing Secrets – Marketing Lessons Learned from Harry Potter.

Warren is an entrepreneur in the computer and imaging industries, with several offline businesses and internet properties. He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.

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NLP, Memetics, Magic, Fnords and Persuasion with Ben Mack

Friday, October 3rd, 2008

In this Podcast Episode

Rob McNealy interviews Marketing genius Ben Mack about NLP, fnords, memetics and persuasion, and their uses in marketing.

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Ben Mack’s Bio

Ben MackBen Mack is the marketing genius credited with having sold a quarter-billion-dollars in yo-yo’s in two years.

Ben has received two national awards from the American Marketing Association; the Effie for
his highly successful strategy on YoMega Yo Yos and the Edison award for the launch of the Michael Jordan Cologne.

Two years ago Ben left the corporate life as Senior Vice President at BBDO, Director of Brand Strategy on Cingular, where he was lead strategist on a half-billion-dollar advertising budget.

Think Two Products AheadHe is the author of a wide variety of books from his highly acclaimed business book Think Two Products Ahead, to the best selling book on fire eating ever published, How To Eat Fire With Little or No Pain.

As a kid, Ben spent three days interviewing R. Buckminster Fuller for the book Fuller’s Earth: A Day With Bucky And The Kids.

Currently, Ben Mack consults with and coaches established entrepreneurs and successful business owners about how to maximize profitability by thinking two products ahead.

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Eco Friendly Tradeshow Promotional Products

Sunday, June 29th, 2008

Cool customized tradeshow gifts are probably on your company’s list of must haves if you’re active on the tradeshow circuit this year. The problem is, most tradeshow trinkets are just waiting to be thrown out after the tradeshow is over. But, what if you could find some really cool eco friendly products to plaster your company logo on instead? Empire Promotional Products has a line of EcoSmart promotional products which includes recycled, biodegradable, sustainable and organic products, as well as solar, hand and water powered gadgets.

While you’re visiting their site, also check out their marketing articles for tips on using promotional products to market your business.

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Online Marketing for Small Business Success with Jim Kukral

Monday, June 16th, 2008

In this Podcast Episode

Rob McNealy interviews Jim Kukral about his passion for online marketing and building online business success.

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Jim Kukral’s Bio

Jim KukralJim Kukral has been working on the Internet since 1996. Since then he’s pretty much had his brain exposed to everything and anything Internet-related you can think of.

He’s started his own firms, worked for small and large companies, and has built, designed, written, marketed, planned and promoted thousands of websites and online ideas.

What he really loves to do is help businesses find success online. He enjoys creating ideas and building them into money-making ventures, as well as taking existing online ideas and finding new and effective ways of promoting them. Visit Jim’s blog at www.JimKukral.com.

If you think you’re awesome, check out another one of Jim’s sites at www.AwesomeMillion.com.

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