In This Podcast Episode
Rob McNealy interviews entrepreneur and PR expert Peter Shankman, who is the owner of The Geek Factory, Inc., a boutique PR and marketing firm, as well as Help A Reporter.
Peter Shankman’s Bio
Peter Shankman is the founder and CEO of The Geek Factory, Inc., a boutique Marketing a PR Strategy firm located in New York City, with clients worldwide. His blog, PR. Differently, which he launched in 2004, both comments on and generates industry-related news and conversation. He has also applied his buzz biz know-how to his own Web venture as the Founder of AirTroductions, the world’s first social network for business travelers. Launched in 2005 to instant media attention and growth, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, the largest social networking and connections website for all travelers.
Peter’s Geek Factory clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and he sits on the board of both Scott-e-Vest, the world’s first technologically enabled clothing line, as well as TripLife.
Peter recently launched “Help A Reporter”, a new website that seeks to bring together reporters and sources in a new, socially-connected way, helping both journalists and publicists connect with the sources and reporters they both need.
Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, shows, marketing summits, corporate events, and public relations and marketing industry meetings.