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The Making of a Sausage King with David Samuels of Esposito’s Finest Quality Sausage

June 25th, 2009

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In This Podcast Episode

We’ve added a new guest host to our lineup, 50 Interviews: Entrepreneursauthor Brian Schwartz.  In this episode, Brian interviews David Samuels, the Sausage King of NYC and owner of Esposito’s Finest Quality Sausage.  They discuss how 9-11 inspired him to become an entrepreneur, and how the business has become debt free.

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About David Samuels and Esposito’s

Esposito's Finest Sausage ProductsAt age 34, in the aftermath of 9-11, David Samuels decided to leave his career of 13 years as a management consultant to run his own business. At the same time, Esposito’s Finest Quality Sausage was in transition due to the death of its founder a few years earlier. Originally operating under the name Giovanni Esposito and Sons, Al Esposito had opened a wholesale sausage division in the back of the store which became Esposito’s Finest Quality Sausage Products. When Al passed away, his only daughter took possession the business.

Al’s daughter and her husband knew that a family member, David Samuels, was looking for a company to own and run. With David’s history in management, he knew the company had a great potential for growth, but he also knew that the family-developed recipes and core processing practices made Esposito’s what it was, so it was his intention to remain intact and true to their origins.

As owner, David has expanded Esposito’s product lines, as well as greatly increasing their production capacity.  Now you can even buy Esposito’s sausages on Amazon.com.

David Samuels and Brian Schwartz

David Samuels and Brian Schwartz

About Brian Schwartz

Brian Schwartz is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times.  Beginning in early 2008, he set out to interview 50 successful entrepreneurs and in doing so discovered new truths as to why many are unable to make the leap from employee to employer, and why many who do lack success. His passion is rooted in the company he started to mentor others through the same framework he used and become authors themselves and adopt the vital mindset to succeed at their chosen endeavor. He has been featured on NBC, CBS, and the Denver Business Journal.

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Shortened URLs and Twitter Ads with Joe Moreno of Adjix

June 1st, 2009

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In This Podcast Episode

Rob McNealy interviews Joe Moreno, President of Adjix, a unique URL shortening service which features click through stats and a unique Twitter advertising program.

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Joe Moreno’s Bio

Joe MorenoJoe Moreno worked for Apple Inc. from 1998 – 2007 in engineering and marketing.

Joe’s past ventures have included Acasero, Inc., designed to give offline consumers the ability to transfer funds via SMS, and IG Photos, where runners could purchase their photos after races such as 5Ks and marathons. IG Photos was unique in that it was the only service to synchronize each photo with the race clock allowing runners to find their photos before their bib numbers were linked to each photo.

Joe is a 1993 graduate of the U.S. Naval Academy. He served in the Marines, in both the enlisted and officer ranks, and he made three deployments to the Middle East and Africa in 1995, 1997, and 2005.

He currently sits on the board of the U.S. Naval Academy Alumni Association and he is Chairman of SMS Pal, Inc. – the parent company of Adjix.

Joe lives in Carlsbad, CA with his wife, Laura, and beagle, Cocoa while working full time for Adjix.

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Affiliate Marketing Basics for Small Business

May 8th, 2009

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What is Affiliate Marketing?

If you are into social networking on sites like Twitter, Facebook, YouTube LinkedIn or MySpace, you probably have been inundated by low level affiliate marketers trying to hock ways to make a bazillion dollars or get a zillion Twitter followers.  If so, you been exposed (albeit badly) to affiliate marketing.  Affiliate marketing is simply a way to sell your products or services through intermediaries, or sell other people’s products through your website, blog or mailing list.

Start Networking with other Affiliate Marketers

When are you new to affiliate marketing, the landscape can be overwhelming to navigate.  As with most endeavors, networking and finding good mentors is a great place to start.   Affiliate marketing trades hows and conferences are great to learn and network.  I try to go to at least 3-5 per year.   In the affiliate marketing space, I would highly recommend that you attend the Affiliate Summit.  There you can learn all the ins and outs of affiliate marketing from the pros and veterans in the business.

Seek Out Great Affiliate Marketing Mentors

Getting great mentors is also highly advised.  Two of my good mentors have been Joel Comm, of  InfosysMedia,  and Marty Dickinson of Here Next Year.

Affiliate Networks and Independent Affiliate Merchants

Affiliate Networks are large companies that handle the complex data and commission tracking.  These companies has sales reps that get you setup as either a merchant or as a publisher.  There are currently over a 100 such Affiliate networks as Share A Sale, LinkShare, PepperjamNetwork, ClickBank, and Amazon. You can contact these networks through their websites or meetup these affiliate networks are trade shows like the Affiliate Summit.

If you are looking to make money from small or very niche sites, you can set up accounts directly with merchants themselves. Many companies are embracing affiliate marketing and setting up their own networks.  Just look at the bottom of most websites you go to and look for a link that says something like  “affiliates” or “affiliate program.” There, you can register and take part in their program.

For instance, there’s a great Twitter management service called Tweetlater.com.   They have an affiliate progream where you can resell their services.  Even our favorite website hosting company, Hostrail.com has an affiliate program that you can plug right into.  My friend Rich Bryda has done very will with his BruteForceTwitter affiliate Program as well.  The possibilities are pretty much endless!

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Data Mining with Aubice Co-Founder Michael Webb

May 5th, 2009

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In This Podcast Episode

Rob McNealy interviews Michael Webb, co-founder of the software technology company Aubice, about how business owners can use Aubice for data mining and data analysis about their market.

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Michael Webb’s Bio

Michael WebbMichael R. Webb is Chairman and Co-Founder of Aubice LLC. Aubice is a software technology company that is changing the way people interact with their data to create meaningful information. It combines a powerful connection engine with search to create new insights of data relevancy in unstructured data. Previously Webb was the Chairman and CEO of The Knowledge Webb, Inc. the world’s premier intellectual capital applications company recognized as one of the top 25 fastest growing companies in Colorado, with clients including 3M, AT&T, BMW-America, Sumitomo Corporation, R.R. Donnelley, The Boeing Company, Imation Corp., Qwest, Ryobi, Pac-West Telecomm, Commerce One, Aprimo and many others. He has served on the boards of Aubice, China First Gas, Japan America Society, and was the Chairman of the Global Leadership Council for Colorado State University.

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Affiliate Marketing Jargon Glossary

May 3rd, 2009

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Commonly Used Terms and Jargon Used in Affiliate Marketing

Affiliate Marketing has its own language.  Before starting out in  affiliate marketing, you need to understand industry jargon, and what it means.

Following is a List of Commonly Used Affiliate Marketing Jargon:

  • Arbitrage – Arbitrage is reselling web traffic at a higher price than it cost to obtain it.  In affiliate marketing, a good example would be where a person buys PPC ads like Google AdWords with the goal of converting that traffic into sign up.  The difference between the price and cost is the profit.
  • Affiliate (Publishers) - The publisher (website owner) or salesperson in affiliate marketing.  This is either  a person with a website or blog, or doing PPC.
  • Affiliate Marketer – An affiliate marketer is a person or company who markets/sells products for another person or company.  They usually usually receive a commission based on a sale or lead generated.
  • Affiliate Marketing – Revenue sharing between online advertisers (merchants) and online publishers (salespeople), whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations or other combination models.
  • Affiliate NetworksAffiliate networks are the middle man in the affiliate marketing industry, that connect merchants and affiliates.  Affiliate networks such as Share A Sale, LinkShare and ClickBank provide link tracking and commission management.   The affiliate networks receive a commission as do the affiliates.
  • Cost Per Action (CPA) – Cost per action is the online advertising revenue model in which payment is based solely on qualifying actions such as sales or registrations.
  • Cost Per Annum (CPM) – Cost per annum is the way online advertising is sold/bought. The annum is referring to number of impressions, by the thousand.  Some websites sell banner advertising for set rate per 1,000 banner impressions.
  • Cost Per Sale (CPS) – Cost per sale is the cost of the total number of customer visits for an affiliate to receive one sale.
  • Cost Per Lead (CPL) – Cost per lead is the amount of money the advertiser pays to the affiliate for each sales lead generated, or the amount and affiliate earns per lead generated.
  • eBook – An book is a digital form of a book, usually in .pdf format.  They are downloaded through the web and viewed on laptop computers, Kindles and smart phones.  One of  the top affiliate networks for digital eBooks is ClickBank.
  • Earning Per 100 Clicks (EPC) – A way that many affiliate merchants estimate what  new affiliates will make if they sign on their program. To calculate the EPC, you simply divide the commission generated by 100 clicks.
  • Internet Marketing – Selling products or services through the Internet.
  • Jump Link (Hop Link) – The unique link code that an affiliate gets so that the merchant can track their commissions.
  • Landing Page (LP) – Landing page is the page a user lands on when clicking on an affiliate’s jump link.
  • Lead – A lead  is the a sales lead that an advertiser gets from affiliates driving targeted traffic resulting in a sale, survey, form submission etc.
  • Payment Threshold (Minimum Threshold) – The payment threshold is the the minimum amount of accumulated commissions an affiliate need to accrue before the merchant or affiliate network will make a payment to the affiliate.
  • Pay Per Click (PPC) – A revenue system where affiliates are paid for every click through to a merchants website.
  • Return Days – Return Days are the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor after that visitor firsts clicks on an affiliate link.
  • Scrub – A scrub is where an affiliate network fraudulently removes an affiliate’s tracking cookie so that they don’t have to pay commissions to the affiliate.
  • Super Affiliate (Uber Affiliate) - Super affiliate can earn a significant amount of an affiliate network’s revenue.  Some super affiliates make millions of dollars in profits every year.

Learn More About Affiliate Marketing

You can learn more about affiliate marketing by attending an affiliate marketing conference like the Affiliate Summit.

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Top Affiliate Networks for Growing Your Small Business

May 3rd, 2009

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How can affiliate marketing grow a business?

Are you stuck in your business? Is online marketing not working out for you like you hoped it would? Let’s face it, we cannot all be experts at everything. SEO and online marketing are major skill sets with steep learning curves unto themselves. That’s why I am a big fan of using affiliate marketing to grow small businesses.

Affiliate marketing allows entrepreneurs to leverage the power of expert online marketers without having to do much work or spend a ton of money. The idea is simple, set up an affiliate program with one of the many major networks, and let other people sell your products for you. Affiliate networks are places that act as a middle man between the merchants and publishers. All a startup needs to do is setup an an account with an affiliate network, and they will promote your products to affiliate marketers, who will in turn sell your products for you, for a percentage of the purchase price.

Here is a list of the top Affiliate Networks:

If you want to learn more about affiliate marketing, I suggest you attend affiliate marketing tradeshows like the Affiliate Summit.

Please share your affiliate marketing experiences below in the comments.

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Green Electronics Recycling with YouRenew.com

May 1st, 2009

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In This Podcast Episode

Rob McNealy interviews Rich Littlehale of YouRenew.com, an electronics recycling business that pays you to recycle your old or unwanted cell phones, laptops, gaming systems and more.

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Rich Littlehale’s Bio

Rich LittlehaleRich Littlehale is one of the founders of YouRenew.com, a website that pays you to sell back or recycle your old electronics. Rich took time off from Yale to work on developing and running YouRenew.com full time. He also was a varsity rower at Yale. He’s originally from outside of Boston, MA and a devoted Red Sox fan.

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You CAN be Famous with Author Danek Kaus

April 3rd, 2009

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In This Podcast Episode

Rob McNealy interviews Danek Kaus, author of You Can Be Famous: Insider Secrets to Getting Free Publicity about his book, and why YOU should be famous!

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Danek Kaus’ Bio

Danek KlausDanek S. Kaus is a veteran journalist and publicist. He is the author of the new book, You Can Be Famous: Insider Secrets to Getting Free Publicity.

He is a former clinical hypnotist and co-author of Power Persuasion: Using Hypnotic Influence to Win In Life, Love And Business (David R. Barron and Danek S. Kaus).

Kaus is also a produced screenwriter. He co-wrote the award-winning thriller, “The Ante,” which will be released later this year.

You Can Be Famous

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Affiliate Summit West Tricycle Charity Race

April 3rd, 2009

[ad#250by250]Way back in January, I had the pleasure of making a complete and total fool of myself, riding a tricycle (among other things) for charity at the Affiliate Summit.  The 2Newbies, Brian Williams and Marc Levin, sponsored me in the event.

Brian and Marc are on a mission to help new internet marketers make money easy online and have released some really fantastic, not to mention, FREE video training material.  Brian and Marc are cool guys, so check them out  at www.fuelingaffiliatewealth.com.  When you’re done there, take a minute to visit them at 2Newbies too.

But, before you go, check out a little video action from that tricycle race.  Just don’t hurt yourself when you end up ROTFL . . .

I’ll be sharing more about the Affiliate Summit and affiliate marketing, so check back to learn more about the masters of affiliate marketing.

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Numerology and Business Success with Celebrity Numerologist Tania Gabrielle

March 31st, 2009

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In This Podcast Episode

Rob McNealy interviews Tania Gabrielle, celebrity numerologist and author of The Unrevealed Secrets of Political Success, about how the numbers behind names and important dates can impact your  business success.

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Tania Gabrielle’s Bio

Tania GabrielleTania Gabrielle, celebrity numerologist, is the author of The Unrevealed Secrets of Political Success: How Names and Dates Shape U.S. History. She counsels thousands of clients and businesses worldwide. Corporations turn to her for brand names, logos, launch dates and product titles. Her unique approach utilizes three sources of Numerology – Ancient Chaldean, Pythagorean and Ancient Egyptian.

Tania Gabrielle is a highly popular guest on radio shows across North America and Europe where she reveals the numbers behind current events and gives live readings. Gabrielle provides weekly commentary on world events for the Michael Ray Dresser Radio Show. A highly popular speaker, she has taught at many seminars including Hay House’s “I Can Do It!” conference and Matthew Furey’s “Zero Resistance Internet Marketing Seminar.”

Her free e-newsletter, which can be found at TaniaGabrielle.com, enlightens and explains current events and celebrities’ lives from the perspective of numerology.

Tania Gabrielle’s new book The Unrevealed Secrets of Political Success: How Names and Dates Shape U.S. History reveals how numbers have shaped the destiny of the United States of America since its birth. Stunning connections shared by George Washington, the first President of the United States, and Benjamin Franklin, the power behind the throne, are brought to life. Tania links the numbers between the Lincoln and the Civil War, Martin Luther King, the 1960s and John F. Kennedy – and how they connect to Barack Obama, and the date of the 2008 Election. She explains why the November 4, 2008 was a major turning point in U.S. history.

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