Camping Equipment Company

Klaus Holzapfel on Viral Marketing and Movie Bakery

In This Podcast Episode

Rob McNealy interviews Klaus Holzapfel of Movie Bakery and Concept Bakery on their Christmas calendar project and viral video marketing.

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Klaus Holzapfel’s Bio

Since there was no Internet at the time, Klaus Holzapfel started his professional career in the financial industry and worked as a foreign currency trader in the spot markets for almost 10 years. Included was a 6-year stay with Deutsche Bank in Luxemburg which was very influential because it taught Klaus the values of superior work ethics in any imaginable business scenario. No matter how intense work was – ethics never fell through the cracks.

Eventually there was an internet and he left the financial industry to explore the opportunities of the digital world. Klaus started as an ordinary web surfer but soon became passionate enough to explore the professional opportunities of the web and stated his first web design and marketing firm KJHsolutions. Eventually he came to the conclusion that building meaningful websites was merely the first step in a long series of events and the focus needs to be on marketing in order to ensure online success. His brother had the same thought process. Their separate entities were pooled together. That’s when conceptbakery was born.


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