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Irrational Behavior in Business with Ori Brafman

In this Podcast Episode

Rob McNealy interviews Ori Brafman, co-author of the best selling book Sway: The Irresistible Pull of Irrational Behavior.

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Ori Brafman’s Bio

Born in Israel and raised in El Paso, Texas, Ori Brafman has been a lifelong entrepreneur in business, government, and the nonprofit sector. His projects include launching healthy fast food restaurants, leading political and advocacy campaigns, and co-founding Courtroom Connect, a wireless network company. In 2001, Ori co-founded a network of more than 1000 CEOs working for peace and economic development projects. The network was supported by the likes of venture capitalist John Doerr and the Ford Foundation and has catalyzed projects in the Middle East, Africa, North America, Europe, and Asia. Most recently, Ori has facilitated a course at the Stanford Graduate School of Business.

Ori’s first book, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (Penguin Portfolio) was released in October 2006. Ori wrote his second book, Sway: The Irresistible Pull of Irrational Behavior (Doubleday, June 2008) with his brother, Rom. The book explores why perfectly rational people make irrational decisions. It is a New York Times and Wall Street Journal bestseller.

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