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Archive for the ‘Money’ Category

The Federal Reserve with Stick it to the Man Author Ronald Lewis

Thursday, October 8th, 2009

In This Podcast Episode

Rob McNealy interviews Ronald Lewis about his new book, Stick it to the Man, and the problems with the Federal Reserve system.

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Ronald Lewis’ Bio

Ronald LewisRonald Lewis, author of Stick it to the Man,  is a Denver-based activist, speaker, entrepreneur, and technologist.  An early adopter of emerging technologies, Lewis became the first Denver-based lifecaster to broadcast his life 24/7 in May 2006, to a global audience of more than 600,000 to date. Lewis’ engaging personality has secured not only a devoted following, but also an increasing number of opportunities to produce engaging content including conversations with prominent executives and corporations.

Lewis’ vast background spans the spectrum from entrepreneurship to software development. He has worked with most of the world’s largest corporations including Microsoft, IBM and Unisys. He has been featured or quoted by an impressive array of media outlets including ABC News, the Associated Press, CNN, Businessweek, FastCompany, TechCrunch, NewTeeVee, Cisco and others.

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Surviving Debt with Mitchell Allen

Saturday, September 19th, 2009

In This Podcast Episode

Rob McNealy offers a timely interview with Mitchell Allen, author of A Survival Guide to Debt: How to Overcome Tough Times & Restore Your Financial Health.

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Mitchell Allen’s Bio

Mitchell AllenMitchell L. Allen is the founder, president, and chairman of Debt Education and Certification Foundation, a leading provider of personal debt management courses. Courses he helped develop have been used in over 200,000 counseling sessions, and he has personally conducted more than 1,000 interviews with individuals in financial crisis.

Mitchell previously worked for Citigroup and The Associates Financial Corporation as senior director of modeling, where he led a team of economists and statisticians in developing statistical models to predict response, risk, and fraud within various private label credit card portfolios.

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Green Business Opportunities with Teddi Davis and TiE Rockies

Tuesday, August 4th, 2009

In This Podcast Episode

Rob McNealy interviews Teddi Davis about green business opportunities and the TiE Rockies event Stimulus Funding for Energy, taking place this Thursday, August 6, 2009 in Broomfield, Colorado.

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Teddi Davis’ Bio

Teddi DavisTeddi is Vice President of Strategic Marketing for EcoAlign, a strategic marketing agency focused on energy and headquartered in Washington, D.C.  The near future will be full of fundamental changes for businesses, customers and regulators as we confront carbon legislation, smart and green homes, interactive technologies, clean tech products, re-engineering of value chains, changing customer preferences and values. There is a gap, however, between what customers say they want around energy and what they actually do.  Ecoalign was formed to help fill this gap and help align corporate and consumer behavior with the future of energy and environment

Before joining Ecoalign, Davis was Director of Customer Choice and Renewables Marketing at Xcel Energy, one of the nation’s most progressive and largest investor owned utilities serving customers in eight states. In her position she contributed to the company’s environmental leadership aspirations through the development and management of customer choice options for residential, commercial and industrial customers, such as payment and billing programs, optional rate programs, self service strategies, information programs that helped customers better understand their energy usage, and choice renewables programs such as Windsource–the #1 green pricing program–and Solar*Rewards–the #4 solar rebate program in the nation. She also helped develop marketing strategies for the company’s SmartGridCity program in Boulder, Colorado, and was also responsible for the company’s demand response programs including Saver’s Switch. During her tenure at Xcel Energy, Davis was responsible for Product Development for all conservation and energy efficiency programs, and managed residential DSM programs as Director of Consumer Product Marketing for the company.

Teddi is also co-chair of the TiE-Rockies Sustainable Energy Initiative, with the missing of supporting entrepreneurism in the clean energy space, including energy efficiency.

You can register or find out more about the TiE Rockies presentation: Stimulus Funding for Energy at their website.

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Affiliate Marketing Basics for Small Business

Friday, May 8th, 2009

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What is Affiliate Marketing?

If you are into social networking on sites like Twitter, Facebook, YouTube LinkedIn or MySpace, you probably have been inundated by low level affiliate marketers trying to hock ways to make a bazillion dollars or get a zillion Twitter followers.  If so, you been exposed (albeit badly) to affiliate marketing.  Affiliate marketing is simply a way to sell your products or services through intermediaries, or sell other people’s products through your website, blog or mailing list.

Start Networking with other Affiliate Marketers

When are you new to affiliate marketing, the landscape can be overwhelming to navigate.  As with most endeavors, networking and finding good mentors is a great place to start.   Affiliate marketing trades hows and conferences are great to learn and network.  I try to go to at least 3-5 per year.   In the affiliate marketing space, I would highly recommend that you attend the Affiliate Summit.  There you can learn all the ins and outs of affiliate marketing from the pros and veterans in the business.

Seek Out Great Affiliate Marketing Mentors

Getting great mentors is also highly advised.  Two of my good mentors have been Joel Comm, of  InfosysMedia,  and Marty Dickinson of Here Next Year.

Affiliate Networks and Independent Affiliate Merchants

Affiliate Networks are large companies that handle the complex data and commission tracking.  These companies has sales reps that get you setup as either a merchant or as a publisher.  There are currently over a 100 such Affiliate networks as Share A Sale, LinkShare, PepperjamNetwork, ClickBank, and Amazon. You can contact these networks through their websites or meetup these affiliate networks are trade shows like the Affiliate Summit.

If you are looking to make money from small or very niche sites, you can set up accounts directly with merchants themselves. Many companies are embracing affiliate marketing and setting up their own networks.  Just look at the bottom of most websites you go to and look for a link that says something like  “affiliates” or “affiliate program.” There, you can register and take part in their program.

For instance, there’s a great Twitter management service called Tweetlater.com.   They have an affiliate progream where you can resell their services.  Even our favorite website hosting company, Hostrail.com has an affiliate program that you can plug right into.  My friend Rich Bryda has done very will with his BruteForceTwitter affiliate Program as well.  The possibilities are pretty much endless!

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Affiliate Marketing Jargon Glossary

Sunday, May 3rd, 2009

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Commonly Used Terms and Jargon Used in Affiliate Marketing

Affiliate Marketing has its own language.  Before starting out in  affiliate marketing, you need to understand industry jargon, and what it means.

Following is a List of Commonly Used Affiliate Marketing Jargon:

  • Arbitrage – Arbitrage is reselling web traffic at a higher price than it cost to obtain it.  In affiliate marketing, a good example would be where a person buys PPC ads like Google AdWords with the goal of converting that traffic into sign up.  The difference between the price and cost is the profit.
  • Affiliate (Publishers) - The publisher (website owner) or salesperson in affiliate marketing.  This is either  a person with a website or blog, or doing PPC.
  • Affiliate Marketer – An affiliate marketer is a person or company who markets/sells products for another person or company.  They usually usually receive a commission based on a sale or lead generated.
  • Affiliate Marketing – Revenue sharing between online advertisers (merchants) and online publishers (salespeople), whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations or other combination models.
  • Affiliate NetworksAffiliate networks are the middle man in the affiliate marketing industry, that connect merchants and affiliates.  Affiliate networks such as Share A Sale, LinkShare and ClickBank provide link tracking and commission management.   The affiliate networks receive a commission as do the affiliates.
  • Cost Per Action (CPA) – Cost per action is the online advertising revenue model in which payment is based solely on qualifying actions such as sales or registrations.
  • Cost Per Annum (CPM) – Cost per annum is the way online advertising is sold/bought. The annum is referring to number of impressions, by the thousand.  Some websites sell banner advertising for set rate per 1,000 banner impressions.
  • Cost Per Sale (CPS) – Cost per sale is the cost of the total number of customer visits for an affiliate to receive one sale.
  • Cost Per Lead (CPL) – Cost per lead is the amount of money the advertiser pays to the affiliate for each sales lead generated, or the amount and affiliate earns per lead generated.
  • eBook – An book is a digital form of a book, usually in .pdf format.  They are downloaded through the web and viewed on laptop computers, Kindles and smart phones.  One of  the top affiliate networks for digital eBooks is ClickBank.
  • Earning Per 100 Clicks (EPC) – A way that many affiliate merchants estimate what  new affiliates will make if they sign on their program. To calculate the EPC, you simply divide the commission generated by 100 clicks.
  • Internet Marketing – Selling products or services through the Internet.
  • Jump Link (Hop Link) – The unique link code that an affiliate gets so that the merchant can track their commissions.
  • Landing Page (LP) – Landing page is the page a user lands on when clicking on an affiliate’s jump link.
  • Lead – A lead  is the a sales lead that an advertiser gets from affiliates driving targeted traffic resulting in a sale, survey, form submission etc.
  • Payment Threshold (Minimum Threshold) – The payment threshold is the the minimum amount of accumulated commissions an affiliate need to accrue before the merchant or affiliate network will make a payment to the affiliate.
  • Pay Per Click (PPC) – A revenue system where affiliates are paid for every click through to a merchants website.
  • Return Days – Return Days are the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor after that visitor firsts clicks on an affiliate link.
  • Scrub – A scrub is where an affiliate network fraudulently removes an affiliate’s tracking cookie so that they don’t have to pay commissions to the affiliate.
  • Super Affiliate (Uber Affiliate) - Super affiliate can earn a significant amount of an affiliate network’s revenue.  Some super affiliates make millions of dollars in profits every year.

Learn More About Affiliate Marketing

You can learn more about affiliate marketing by attending an affiliate marketing conference like the Affiliate Summit.

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Numerology and Business Success with Celebrity Numerologist Tania Gabrielle

Tuesday, March 31st, 2009

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In This Podcast Episode

Rob McNealy interviews Tania Gabrielle, celebrity numerologist and author of The Unrevealed Secrets of Political Success, about how the numbers behind names and important dates can impact your  business success.

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Tania Gabrielle’s Bio

Tania GabrielleTania Gabrielle, celebrity numerologist, is the author of The Unrevealed Secrets of Political Success: How Names and Dates Shape U.S. History. She counsels thousands of clients and businesses worldwide. Corporations turn to her for brand names, logos, launch dates and product titles. Her unique approach utilizes three sources of Numerology – Ancient Chaldean, Pythagorean and Ancient Egyptian.

Tania Gabrielle is a highly popular guest on radio shows across North America and Europe where she reveals the numbers behind current events and gives live readings. Gabrielle provides weekly commentary on world events for the Michael Ray Dresser Radio Show. A highly popular speaker, she has taught at many seminars including Hay House’s “I Can Do It!” conference and Matthew Furey’s “Zero Resistance Internet Marketing Seminar.”

Her free e-newsletter, which can be found at TaniaGabrielle.com, enlightens and explains current events and celebrities’ lives from the perspective of numerology.

Tania Gabrielle’s new book The Unrevealed Secrets of Political Success: How Names and Dates Shape U.S. History reveals how numbers have shaped the destiny of the United States of America since its birth. Stunning connections shared by George Washington, the first President of the United States, and Benjamin Franklin, the power behind the throne, are brought to life. Tania links the numbers between the Lincoln and the Civil War, Martin Luther King, the 1960s and John F. Kennedy – and how they connect to Barack Obama, and the date of the 2008 Election. She explains why the November 4, 2008 was a major turning point in U.S. history.

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Coupons, Shopping and Finances at FatWallet with Tim Storm

Thursday, February 26th, 2009

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In This Podcast Episode

Rob McNealy interviews Tim Storm, founder of FatWallet, a website that allows consumers to compare prices, find coupons and earn cash back on purchases.  Rob was fortunate to meet Tim at the 2009  Affiliate Summit West in Las Vegas.

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Tim Storm’s Bio

Tim StormTim Storm founded FatWallet in 1999, with just $100, permission from his wife, and a one page website with coupons.  Today, he manages over 40 employees at the FatWallet headquarters in Rockton, Illinois.

Tim has been recognized with the Wayne Porter Affiliate Marketing Legend Award, as well as being recognized as a Fast Company Magazine Fast 50 readers choice selection. He has has also reached the status of Platinum Publisher at LinkShare.

Beyond the job, Storm is the president of the Shirland School Board, a huge IceHogs and Rampage fan, and a bit of a thrill seeker.

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Blog Action Day: Entrepreneurship Bringing People out of Poverty

Wednesday, October 15th, 2008

Last week, my daughter and I were reading a fairy tale about a town where everyone was about to to lose their job because the mill owner was very old, and no one had enough money to buy the mill when he retired. The towns people in the story became very sad and angry when they heard the news, and things in town got a little out of control.

At that point, I stopped, and asked my daughter, “What could the people in the town do to get more money.” She made me proud when she answered “sell things and start a business.”

We’ve all heard stories about amazingly successful entrepreneurs who used their last dollar to turn their lives around and ended up making it big. Real estate investor Armando Montelongo of Flip This House fame is one example that comes to mind.  Sometimes the success stories are smaller, but no less awe inspiring, like the people who have brought themselves out of poverty by starting businesses with microloans from places like Kiva.

Entrepreneurship is amazing.  It can allow people in the worst circumstances to overcome the odds in a way that a minimum wage retail job never will, allowing them to bring THEMSELVES out of poverty.

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Your Business and the US Economy

Thursday, April 10th, 2008

Every day, when I check in on the business news served up by Google News, the outlook for the US economy seems even more bleak. As I sat and started to type this post yesterday, headlines which jumped out at me included record crude oil prices of $112.21 a barrel, a declaration from the International Monetary Fund that the US economy is going into a recession, and an update on the ever climbing foreclosure rates and possible mortgage bailouts.

In addition to the bleak news stories, it seems like every time we chat with friends and family with corporate jobs, people are going through layoffs and downsizing, and it seems like more and more of my flooring competitors are laying off or going out of business as well.

Thankfully, we’ve never been ones to sit idly by when it comes to business, and “multiple streams of income” has been part of our mantra for as long as I can remember. Still, the current economic trends are less than pleasant, and it’s hard not to worry about what the upcoming year holds. Do you think, like so many people I talk to, that the US economy is improving, or do you believe the worst is yet to come? If you’re one of those who believes the worst is yet to come, what are you doing to protect yourself from the US economic downturn?

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Your Tax Rebate and Your Business

Tuesday, April 8th, 2008

A while back, we asked for your input on how you would use your $600 tax rebate if you HAD to spend it on your business (and no, in most cases, we don’t consider a Wii a business expense…). We also asked this question to our friends on Twitter, and got some good responses. From the three whole responses we got, it looks like you’ll spend the money to foot the bill for online services you’re already using, hire a professional for a new logo or graphic design work, or buy some new software.

If I had to spend my $600 on a business expense (and my wife didn’t have veto power), I’d use the money to buy a new monitor. Or, I might use it to buy a video camera for some videos were planning on shooting for Ask a Floor Guy. Other budget priorities include online advertising for several of our ventures.

We’d still love to hear more from all of you about what you’d do with your $600. Come on, please, we’re begging here!

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