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Archive for the ‘Media’ Category

From Corporate to Top Podcaster with J.B. Glossinger of MorningCoach.com

Wednesday, March 11th, 2009

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In This Podcast Episode

Rob McNealy interviews J.B. Glossinger about his self actualization journey from corporate life to becoming the top self help podcast at MorningCoach.com.

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J.B. Glossinger’s Bio

J.B. GlossingerJ.B. Glossinger is the founder of MorningCoach.com, an online
community that has quickly blossomed into the world’s largest personal
development website.

From Argentina to Zimbabwe, loyal listeners in more than 80 countries
tune in daily to hear his podcast, skyrocketing it to the top spot on
iTunes Health. In addition to his work on MorningCoach.com, J.B. also
founded the innovative media-marketing firm ViralKungFu, Inc., a
company specializing in social and traditional media.

JB is a personal development coach, a well-regarded keynote speaker
and the author of Get Out Of Neutral. He has an MBA and a PhD in
Metaphysics.

Twitter Policy and Philosophy

Tuesday, December 23rd, 2008

[ad#250by250]Twitter is an amazing tool.  I have been fortunate to connect to some amazing people and great things have developed from the relationships that I have begun on Twitter.

Recently, I have been asked a lot of questions about how I use Twitter, and how I connect with people.  So here is my general Twitter policy and philosophy:

1. Privacy

I will respect your DMs.  Please respect mine.

2. Content and Subject Matter

Your screen time is valuable. I promise to make my tweets as interesting and non-boring as possible.  I am a news junkie and read about a dozen websites and blogs from around the world on a daily basis.  I will regularly post content from sites that I am not affiliated with, because I find the content interesting, and think that you might  too.  I will also periodically post things that I am working on and I will strive to post valuable content over self promotion as much as possible.

I am very interested in many topics and have strong opinions about politics, government and religion.  I will restrain my opinions as much as I can, though I am only human and reserve the right to  jump into any debate if I feel I can add a salient point.  However, I am here to make friends, not to argue with people on a daily basis. When I am asked, I will be honest.

For the record, I am an independent politically, and sometimes will feel obligated to discuss the failings in the current two party system. I am not religious or an atheist.  I have a strong belief in God, however, I feel God belongs in church, not the schools, my doctor’s office or in government.  Conversely, I think government should stay out of churches, doctors’ offices and bedrooms. I think that is fair.  You can find out more about my background on the Rob McNealy Bio page.

3. Responses, Replies, and Pitches

I will do my best to respond to all @ replies and direct messages.  However, due to my limited bandwidth, I may not always get to them, and sometimes, a few will slip by and I may not see them.  Please do not take it personally if I do not respond.

I openly accept all pitches for Startup Story Radio, but please use the Startup Story Radio Contact Form to send them to me.

4. Following/Unfollowing

I am very Libertarian when it comes to following people.  I look at Twitter like a large cocktail party, and the more people at the party the more interesting it is for me.  Therefore, I will periodically follow people based on common interests, mutual followings, and areas of expertise.  I regularly use the search function of Twitter, as well as other available tools to locate people that I may want to follow.

There is a debate in social networking about quality versus quantity of connections, followers and friends.  I think there is quality in quantity and therefore like to grow my online networks.  The more people I can connect with, the greater the content will be and more varied the prospective I learn from.

I reserve the right to unfollow you at anytime, for any reason.  I regularly unfollow people that do not follow me, are rude, or not active on Twitter.  It’s hard to dialogue with you if you aren’t listening.  I also respect your right to unfollow me at anytime.

5. Spam, Self Promotion, and Commercialization

I am not big on Twitter spam.  I will unfollow and or block you if you are DM spamming me or just keep following me to get me to follow you.  I am pretty open to following most people.  If I don’t follow you, there is a reason.

I don’t mind if you promote your content and are reasonably self promoting.  I followed you to get to know you, and your business is part of you.  However,  if you go over the top, I may unfollow you.  If you are close to me, I will tell you ahead of time.

I have no moral issue with you using Twitter advertising services such as Magpie or TwitAd, just as long as you provide valuable content as well.  If you are only on twitter to run ads, I most likely will unfollow you.  Again, I am here to make friends.

This policy is subject to change at anytime.

Oh, and if you’d like to connect with me, I’m @RobMcNealy on Twitter.

Gary Vaynerchuk on Wine Library TV and Success

Thursday, November 6th, 2008

In this Podcast Episode

Rob McNealy interviews Gary Vaynerchuk of Wine Library TV about the wine business, and the success of his fantastically popular webcast, The Thunder Show.

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Gary Vaynerchuk’s Bio

Gary VaynerchukGary Vaynerchuk (VAY NER CHUK) is a 32 year old self-trained wine expert who is revolutionizing the wine industry. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 80,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. He routinely pans popular wines (even ones he sells at his 3-story New Jersey store, Wine Library). He even interrupts his webcasts with rants about his beloved New York Jets. This is not your typical wine expert.

His roots in wine tasting come honestly – his Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading The Wine Spectator and books about wine and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so Gary set out to train his palate “backwards”. To study various flavors associated with wine, Gary tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco and wood. “I probably consumed more New Jersey grass in my teens than any lawn mower.” By familiarizing himself with the numerous tastes that contributed to a specific wine, Gary was able to detect subtleties that an ordinary palate wouldn’t recognize.

With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a four year time period, Wine Library grew from a $4 million dollar business to a $40 million business.

The Thunder Show has taken on a life of its own, attracting fans from 12 to 90 years old and reaching the maximum limit of 4,999 Facebook friends. Gary’s key goals (after owning the New York Jets) are twofold. “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.” Comical expressions used on the show, such as “Sniffy sniff” and “The Oakmonster” add to Gary’s identity as “the wine guy for the Average Joe.” In addition to encouraging straightforward wine tasting, Gary educates viewers about the effects of regional factors (soil, sun, wind) on wine flavors, and how to buy wine. Debunking myths — red vs. white, big name brands vs. independent growers — is another feature in Gary’s webcasts.

101 WinesAs the youngest winner of Marketwatch’s Business Award, Market Watch Leader at 27 and his recently launched first book, 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, Gary Vaynerchuk is an icon in his industry. In addition to stellar “street cred” among his fans, Gary is also highly respected in the wine industry and the corporate world. “Wine is a dynamic category that offers a new set of flavors and standards each year. There is so much to learn and appreciate regardless of price.” Gary’s unique identity as both a wine expert and a “real person” has reinvented the concept of wine tasting for a new generation.
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