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Archive for the ‘Business’ Category

Strategic Entrepreneurism with Jon Fisher

Monday, August 3rd, 2009

In This Podcast Episode

Rob McNealy interviews Jon Fisher, author of Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths about entrepreneurship.

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Jon Fisher’s Bio

Jon FisherJon Fisher is a Silicon Valley entrepreneur, adjunct professor and analyst. Fisher co-founded and was Chief Executive Officer of Bharosa, an Oracle Corporation company, which produced the Oracle Adaptive Access Manager. Fisher served as an Oracle VP until December 2007. In April 2008, Fisher predicted U.S. unemployment would rise to 9% by April 2009.

An entrepreneurship aficionado, Fisher is a media commentator and lectures frequently at university business schools. Fisher was named Ernst & Young’s 2007 Entrepreneur of the year in California and has served as CEO of three technology companies in the Silicon Valley over the past 17 years.

Strategic Entrepreneurism BookFisher writes for Sandhill.com and the Belvedere Tiburon Chamber Of Commerce and is a trustee of the Nueva School, Buck Institute For Age Research, the Foundation For Accelerated Vascular Research and the Belvedere-Tiburon Landmarks Society (Emeritus).

You can connect with Jon Fisher on Twitter.

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Promoting Wellness and Save Money with Brad Cooper of US Corporate Wellness

Tuesday, July 14th, 2009

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In This Podcast Episode

Rob McNealy interviews Brad Cooper, CEO of US Corporate Wellness about how corporations can save money and attract great talent by offering wellness programs.

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Brad Cooper’s Bio

Brad Cooper
Brad Cooper is CEO of US Corporate Wellness, the premier national provider 0f personalized employee wellness programs. Now in it’s third year of existence, US Corporate Wellness has demonstrated consistent growth in providing services for companies ranging from 50 to 3,200 employees. As a former corporate healthcare executive and Physical Therapist, Brad does his best to walk the talk of wellness.  At age 43, he is a 5 time All-American Triathlete and veteran of the Hawaii Ironman Triathlon World Championship and finished just ahead of Lance Armstrong at last year’s Boston Marathon.

Personally, he’s the Dad to three rapidly growing kids and is crazy in love  with Suzanna, his bride of 17 years.

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The Making of a Sausage King with David Samuels of Esposito’s Finest Quality Sausage

Thursday, June 25th, 2009

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In This Podcast Episode

We’ve added a new guest host to our lineup, 50 Interviews: Entrepreneursauthor Brian Schwartz.  In this episode, Brian interviews David Samuels, the Sausage King of NYC and owner of Esposito’s Finest Quality Sausage.  They discuss how 9-11 inspired him to become an entrepreneur, and how the business has become debt free.

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About David Samuels and Esposito’s

Esposito's Finest Sausage ProductsAt age 34, in the aftermath of 9-11, David Samuels decided to leave his career of 13 years as a management consultant to run his own business. At the same time, Esposito’s Finest Quality Sausage was in transition due to the death of its founder a few years earlier. Originally operating under the name Giovanni Esposito and Sons, Al Esposito had opened a wholesale sausage division in the back of the store which became Esposito’s Finest Quality Sausage Products. When Al passed away, his only daughter took possession the business.

Al’s daughter and her husband knew that a family member, David Samuels, was looking for a company to own and run. With David’s history in management, he knew the company had a great potential for growth, but he also knew that the family-developed recipes and core processing practices made Esposito’s what it was, so it was his intention to remain intact and true to their origins.

As owner, David has expanded Esposito’s product lines, as well as greatly increasing their production capacity.  Now you can even buy Esposito’s sausages on Amazon.com.

David Samuels and Brian Schwartz

David Samuels and Brian Schwartz

About Brian Schwartz

Brian Schwartz is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times.  Beginning in early 2008, he set out to interview 50 successful entrepreneurs and in doing so discovered new truths as to why many are unable to make the leap from employee to employer, and why many who do lack success. His passion is rooted in the company he started to mentor others through the same framework he used and become authors themselves and adopt the vital mindset to succeed at their chosen endeavor. He has been featured on NBC, CBS, and the Denver Business Journal.

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Affiliate Marketing Basics for Small Business

Friday, May 8th, 2009

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What is Affiliate Marketing?

If you are into social networking on sites like Twitter, Facebook, YouTube LinkedIn or MySpace, you probably have been inundated by low level affiliate marketers trying to hock ways to make a bazillion dollars or get a zillion Twitter followers.  If so, you been exposed (albeit badly) to affiliate marketing.  Affiliate marketing is simply a way to sell your products or services through intermediaries, or sell other people’s products through your website, blog or mailing list.

Start Networking with other Affiliate Marketers

When are you new to affiliate marketing, the landscape can be overwhelming to navigate.  As with most endeavors, networking and finding good mentors is a great place to start.   Affiliate marketing trades hows and conferences are great to learn and network.  I try to go to at least 3-5 per year.   In the affiliate marketing space, I would highly recommend that you attend the Affiliate Summit.  There you can learn all the ins and outs of affiliate marketing from the pros and veterans in the business.

Seek Out Great Affiliate Marketing Mentors

Getting great mentors is also highly advised.  Two of my good mentors have been Joel Comm, of  InfosysMedia,  and Marty Dickinson of Here Next Year.

Affiliate Networks and Independent Affiliate Merchants

Affiliate Networks are large companies that handle the complex data and commission tracking.  These companies has sales reps that get you setup as either a merchant or as a publisher.  There are currently over a 100 such Affiliate networks as Share A Sale, LinkShare, PepperjamNetwork, ClickBank, and Amazon. You can contact these networks through their websites or meetup these affiliate networks are trade shows like the Affiliate Summit.

If you are looking to make money from small or very niche sites, you can set up accounts directly with merchants themselves. Many companies are embracing affiliate marketing and setting up their own networks.  Just look at the bottom of most websites you go to and look for a link that says something like  “affiliates” or “affiliate program.” There, you can register and take part in their program.

For instance, there’s a great Twitter management service called Tweetlater.com.   They have an affiliate progream where you can resell their services.  Even our favorite website hosting company, Hostrail.com has an affiliate program that you can plug right into.  My friend Rich Bryda has done very will with his BruteForceTwitter affiliate Program as well.  The possibilities are pretty much endless!

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Affiliate Marketing Jargon Glossary

Sunday, May 3rd, 2009

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Commonly Used Terms and Jargon Used in Affiliate Marketing

Affiliate Marketing has its own language.  Before starting out in  affiliate marketing, you need to understand industry jargon, and what it means.

Following is a List of Commonly Used Affiliate Marketing Jargon:

  • Arbitrage – Arbitrage is reselling web traffic at a higher price than it cost to obtain it.  In affiliate marketing, a good example would be where a person buys PPC ads like Google AdWords with the goal of converting that traffic into sign up.  The difference between the price and cost is the profit.
  • Affiliate (Publishers) - The publisher (website owner) or salesperson in affiliate marketing.  This is either  a person with a website or blog, or doing PPC.
  • Affiliate Marketer – An affiliate marketer is a person or company who markets/sells products for another person or company.  They usually usually receive a commission based on a sale or lead generated.
  • Affiliate Marketing – Revenue sharing between online advertisers (merchants) and online publishers (salespeople), whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations or other combination models.
  • Affiliate NetworksAffiliate networks are the middle man in the affiliate marketing industry, that connect merchants and affiliates.  Affiliate networks such as Share A Sale, LinkShare and ClickBank provide link tracking and commission management.   The affiliate networks receive a commission as do the affiliates.
  • Cost Per Action (CPA) – Cost per action is the online advertising revenue model in which payment is based solely on qualifying actions such as sales or registrations.
  • Cost Per Annum (CPM) – Cost per annum is the way online advertising is sold/bought. The annum is referring to number of impressions, by the thousand.  Some websites sell banner advertising for set rate per 1,000 banner impressions.
  • Cost Per Sale (CPS) – Cost per sale is the cost of the total number of customer visits for an affiliate to receive one sale.
  • Cost Per Lead (CPL) – Cost per lead is the amount of money the advertiser pays to the affiliate for each sales lead generated, or the amount and affiliate earns per lead generated.
  • eBook – An book is a digital form of a book, usually in .pdf format.  They are downloaded through the web and viewed on laptop computers, Kindles and smart phones.  One of  the top affiliate networks for digital eBooks is ClickBank.
  • Earning Per 100 Clicks (EPC) – A way that many affiliate merchants estimate what  new affiliates will make if they sign on their program. To calculate the EPC, you simply divide the commission generated by 100 clicks.
  • Internet Marketing – Selling products or services through the Internet.
  • Jump Link (Hop Link) – The unique link code that an affiliate gets so that the merchant can track their commissions.
  • Landing Page (LP) – Landing page is the page a user lands on when clicking on an affiliate’s jump link.
  • Lead – A lead  is the a sales lead that an advertiser gets from affiliates driving targeted traffic resulting in a sale, survey, form submission etc.
  • Payment Threshold (Minimum Threshold) – The payment threshold is the the minimum amount of accumulated commissions an affiliate need to accrue before the merchant or affiliate network will make a payment to the affiliate.
  • Pay Per Click (PPC) – A revenue system where affiliates are paid for every click through to a merchants website.
  • Return Days – Return Days are the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor after that visitor firsts clicks on an affiliate link.
  • Scrub – A scrub is where an affiliate network fraudulently removes an affiliate’s tracking cookie so that they don’t have to pay commissions to the affiliate.
  • Super Affiliate (Uber Affiliate) - Super affiliate can earn a significant amount of an affiliate network’s revenue.  Some super affiliates make millions of dollars in profits every year.

Learn More About Affiliate Marketing

You can learn more about affiliate marketing by attending an affiliate marketing conference like the Affiliate Summit.

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Top Affiliate Networks for Growing Your Small Business

Sunday, May 3rd, 2009

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How can affiliate marketing grow a business?

Are you stuck in your business? Is online marketing not working out for you like you hoped it would? Let’s face it, we cannot all be experts at everything. SEO and online marketing are major skill sets with steep learning curves unto themselves. That’s why I am a big fan of using affiliate marketing to grow small businesses.

Affiliate marketing allows entrepreneurs to leverage the power of expert online marketers without having to do much work or spend a ton of money. The idea is simple, set up an affiliate program with one of the many major networks, and let other people sell your products for you. Affiliate networks are places that act as a middle man between the merchants and publishers. All a startup needs to do is setup an an account with an affiliate network, and they will promote your products to affiliate marketers, who will in turn sell your products for you, for a percentage of the purchase price.

Here is a list of the top Affiliate Networks:

If you want to learn more about affiliate marketing, I suggest you attend affiliate marketing tradeshows like the Affiliate Summit.

Please share your affiliate marketing experiences below in the comments.

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Green Electronics Recycling with YouRenew.com

Friday, May 1st, 2009

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In This Podcast Episode

Rob McNealy interviews Rich Littlehale of YouRenew.com, an electronics recycling business that pays you to recycle your old or unwanted cell phones, laptops, gaming systems and more.

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Rich Littlehale’s Bio

Rich LittlehaleRich Littlehale is one of the founders of YouRenew.com, a website that pays you to sell back or recycle your old electronics. Rich took time off from Yale to work on developing and running YouRenew.com full time. He also was a varsity rower at Yale. He’s originally from outside of Boston, MA and a devoted Red Sox fan.

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Leadership Skills with Former Starbucks Exec Howard Behar

Monday, March 30th, 2009

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In This Podcast Episode

Rob McNealy interviews Howard Behar, former president of Starbucks Coffee Company North America and author of It’s Not about the Coffee, about his book, and his upcoming speaking engagement for BMA Colorado on April 8, 2009.

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Howard Behar’s Bio

Howard BeharHoward Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989, early in the company’s growth outside the Northwest region of the United States. In his start as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores, and was eventually named president of Starbucks Coffee International in 1995. Behar’s leadership guided Starbucks through the opening its first location in Tokyo in 1996. Over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003. He also served as a director of the Company from 1996 to 2008.

Howard Behar began his career in the furniture business, where he discovered it was the people he loved, not the furniture. His sense of the customers as people, his concern for their needs, and his experience of being a part of people’s dreams for their homes and their lives helped him make the next successive moves in his retail career.

Behar is the author of It’s Not about the Coffee: Leadership Principles from a Life at Starbucks. In this book, Behar discusses the importance of focusing on people over profits, and outlines 10 principles of personal leadership.

A frequent speaker on the topics of organizational and personal leadership, Mr. Behar serves on several profit and nonprofit boards, including Anna’s Linens, The Gap, Inc., Jewish Family Service of Seattle, and the Washington State Budget and Policy Center, and he is sponsoring a joint educational initiative with the University of Washington School of Social Work and the Business School. He lives in Seattle with his wife, Lynn, and he loves boating and spending time with his children and young grandchildren.

Upcoming Event

If you’re in Colorado, you can hear Howard Behar speak live at a speaking engagement for BMA Colorado on April 8, 2009 at 11:00 am.  There are also a few tickets left to a small breakfast with Behar at 7:15 am on April 8.

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From Invention to Product with Hotty Hoody Inventor Aundrea Rosdal

Wednesday, March 25th, 2009

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In This Podcast Episode

Rob McNealy interviews Hotty Hoody inventor Aundrea Rosdal about the inspiration behind the Hotty Hoody, a protective sleeve for hot hair styling tools, and how she brought it to market.

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About Hood Inc.

Aundrea RosdalHood, Inc., maker of the Hotty Hoody, is a leading supplier of proprietary safety devices. Their protective products deliver much needed safety for electric hair-styling tools, which can cause burns, fires, and serious injuries. Additionally, they plan to utilize their patent-pending technology with a variety of industrial and commercial safety products.

Hood, Inc.’s passion is to dramatically improve safety for their clients and their loved ones.

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Common Legal Issues in Business with Attorney Kevin Houchin

Tuesday, February 24th, 2009

In This Podcast Episode

Rob McNealy interviews attorney, author and artist Kevin Houchin about naming, branding and common legal issues faced by business owners.

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Kevin Houchin’s Bio

Kevin HouchinKevin E. Houchin lawyers from a wholly different perspective. Kevin knew from a very young age that his purpose in life was to help people reach their potential. Entering law school at 33 enabled him to mindfully integrate his experience as a graphic designer and his dozen or so years as a small business and brand development consultant. His artistic eye, his marketing skills, and his legal knowledge combine to make him a highly effective counselor.

Kevin advises creative people on how to maximize creativity, build businesses, and protect intellectual property. He enjoys discussions that turn toward relationships and creative collaboration which enable him to play the role of business and life coach in addition to attorney and marketing consultant.

Kevin writes about how to get the most out of law school in his book Fuel the Spark: 5 Guiding Values for Success in Law School & Beyond. He is also the author of the forthcoming The Secrets of Creative Business. Both books are published by Morgan James Publishing. He also contributes a chapter on the legal issues of social media in Twitter Power: How to Dominate Your Market One Tweet at a Time, by Joel Comm (Wiley Publishing).

Kevin writes a regular column for the leading business journal in Northern Colorado, blogs compulsively, and has a large following on Twitter.com. He speaks regularly for creative entrepreneurial business, continuing legal education, and law school audiences.

Kevin’s diverse background helps him provide expert counsel to people seeking to reach their creative potential. To fuel his own spark of creativity, Kevin enjoys creating fine art and cooking without a recipe. His favorite art medium is batik, because it combines his design and planning skills with an element of chance. His favorite cooking medium is the grill because it is a perfect catalyst for a really rockin’ party.

A native Iowan, Kevin is an active father and husband. He lives with his wife and their three children in the mountains outside Fort Collins, Colorado where on a clear day you really can see forever.[ad#horizontal]

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